Multimedia (MMS) Text Alerts
What are Multimedia (MMS) Text Alerts?
Multimedia Text Alerts combine the best elements of standard SMS Text Alerts with dynamic media like images and memes for clutter-cutting impact.
With Multimedia Text Alert technology, TTHM can quickly send thousands of scripted text messages to your target audience.
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Why Choose MMS Over SMS?
A picture is worth a thousand words. A 160-character SMS text message is worth about 26.7 words. But an MMS text message with an image, website links and no character limit is worth your phone’s weight in gold.
MMS texts let you deliver complete messaging in an attractive format. File types such as images (jpg/png), slideshows (gif), audio clips (mp3), and videos (mp4) can all be included, as long as the total file size is under 500KB.
Multimedia Text Alerts have the highest read and response rates of any digital outreach.
Images and video can convey emotions like humor, outrage or excitement. That increases reaction and response to your messaging. Including one or more web links ensures that your outbound text is not the end of the conversation.
Instant Viewing & No Spam
Did you know the average person checks their phone 150 times a day?
That probably includes you too! But don’t worry, this is good news for outreach.
150 times a day means you have 150 chances to capture your target audience’s attention. Multimedia Text Alerts appear as notifications on smartphones, so there’s no need to wait for your audience to check their mailbox/email or log on to social media. Recipients can see your message instantly. The more engaging your text is, the more likely you are to get the response you want.
Multimedia Text Alerts also have a 98.5% open rate, which means your message gets through reliably. Better yet, we work to be compliant with both federal law and the preferences of mobile service providers.
Since the beginning of 2020, TTHM company policy has been to include opt-out language in every text we send. It legitimizes our clients’ messages for both mobile providers and text recipients. We will always stay ahead of the curve on compliance to make sure your messages don’t end up as SPAM.
Let Us Do the Work for You
As a full-service Multimedia Text Alert provider, we do the heavy lifting so you can focus on other priorities.
- TTHM helps write scripts, deploy all Text Alerts, and manage responses with scripted replies.
- We follow TCPA and FCC requirements to ensure your outreach is legit.
- Responding to all reasonable replies makes sure nobody is left hanging. (“Is this real?”)
Your audience will know there is a real, live human being behind every text message.
- Our team can send hundreds of thousands of multimedia text alerts a day. No job is too big or too small!
Personalization with a Better Price Tag
Stop marketing to your audience like they’re just a number in your database! Multimedia Text Alerts allow you to engage in one-on-one conversations at a fraction of the cost of traditional forms of advertising. Our scripting strategy allows TTHM staff to manage hundreds or thousands of replies to your Initial Message.
We can help you source targeted data for your Text Alert campaign based on location, demographics, voting frequency, census tract and more. Bad data means bad outreach, so make sure yours is fresh.
Your hard-earned marketing dollars should convey who you are and what you’re about. With MMS you can include a logo that authenticates your message, and a link that drives recipients to take specific actions. Script a reply chain that asks for opt-ins, advocacy or anything else. Every TTHM Text Alert campaign is client customized.
When to Leverage Multimedia Text Alerts
Our clients come from a wide range of industries including government, municipalities, health care, transit, advocacy organizations and many more. If you have an idea for how to use Text Alerts or any of our tools, just Contact Us and we will find a way to make your outreach work.
Here are just a few of the ways our clients have implemented TTHM Multimedia Text Alert technology:
- Emergency updates
- Event invitations
- Breaking news
- Opt-ins for Teletownhalls
- Surveys and Voter ID
- Opt-ins for an e-newsletter