What is Peer-to-Peer texting?

Peer-to-Peer Texting allows our operators to send individual texts at a rapid rate. Each text is sent manually, and every response is managed based on customized scripts that can also be modified by operators to fit replies.

By sending each message manually, P2P texting remains TCPA compliant. We work to ensure that Do Not Contact requests are processed faithfully, scrubbing respondents who reply “STOP”, “DNC”, etc. from future outreach.

How is P2P texting used?

Peer-to-Peer texts were originally targeted almost exclusively for political contributions. Now we use them more often to generate opt-ins for upcoming events, or opt-ins for ongoing text/email communication.

Many of our clients use P2P text messaging to build a VIP Opt-In list of mobile phone users who want to participate in one or more Teletownhall forums. Congressional clients often use P2P texting to ask constituents to opt-in for regular text and/or email updates. Advocacy organizations, political campaigns, and government entities engaging in public outreach also use P2P texts to build a cumulative update list of mobile phone users.

Text Alerts can also be used for Emergency Outreach to disaster-effected areas, with message delivery and open rates much higher than emails and traditional phone blasts.

Maximizing P2P text outreach:

  • Work to build a short, compelling initial message script with a URL.
  • Develop logical reply scripts that allow texting operators to manage every response to your initial message with minimal customization.
  • Always process DNC requests! Not legally required, but a good practice.
  • Source quality mobile phone data. (TTHM can isolate mobiles in lists.)